Bubble is the first of six films Steven Soderbergh is directing for HDNet Films that will be shot in high-definition and released simultaneously in theatres, on DVD and on cable television. Todd Wagner and Mark Cuban are experimenting with this day-and-date model utilizing various media properties they own, with a goal of giving consumers a choice of how, when and where they wish to see a movie.

The first film of the group, Bubble, will open in theatres across the country on January 27 and will be shown digitally in Landmark Theatres where available. On the same night, HDNet Movies will show the television premiere of Bubble twice, at 9:00 p.m. and 11:00 p.m. EST. Magnolia Home Entertainment will release the DVD through retail outlets on Tuesday, January 31, immediately following the theatrical release, as Tuesday is the standard release day for DVDs throughout the retail market. For the first time, consumers will truly have their choice of how they want to watch a new film.

On the Simultaneous Release